Cereal Killer

October 14th, 2011 | Posted by Alison Spath in Short or Sweet


Cereal Boxes in LA Grocery Store by Ron English

(click to enlarge.)

This would be the work of Ron English, a renegade artist who cooked up a bunch of large stickers to give some cereal boxes in a grocery store in Venice, California a face lift.

Some of Ron’s previous work can be seen in the documentary Super Size Me, and Ron says he considers his work a success “if I don’t go to jail”.

I don’t know, I’d be inclined to consider these a success when they’re followed by an article like this in the Wall Street Journal,

General Mills Inc. has been working to make its cereals healthier since 2005, but with some products like Lucky Charms, it says it’s reaching the end of the sweet spot.

Not only do the cereal’s frosted oats need to taste sweet enough to keep kids clamoring, they have to float in milk for at least three minutes.

Kudos to General Mills for trying, but some things just can’t be fixed. I guess there’s no money to be found in trying to get people see how long their blueberries or banana slices will float in a bowl of oatmeal.

According to Ron’s website, the boxes are now gone from the store’s shelves. Too bad, Sugar Frosted Fat DOES sound enticing!  Suddenly I’m in the mood to make and frost some cut out cookies.  Then maybe we can see how long they float in milk.

You know, this float/sugar bit intrigues me.  Is it the sugar that makes the cereal float?  Or does it just keep the milk from getting in and sinking the little cereal ships?  Can sugar be used as a life saving device?  Wouldn’t that be ironic?

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